Since launching Panty Soup, we've received a lot of questions. Most of them are some variation of "What?" and "Why?" and "Are you okay?" Below, we've compiled the most common questions and answered them with the level of professionalism you've come to expect from a brand called Panty Soup.
Q: What is Panty Soup?
A: Panty Soup is a content brand that makes funny, weird, and shareable things on the internet. We write blog posts, we create content, and we build a community of people who think the internet takes itself way too seriously. For a deeper dive, read our full explainer: What Is Panty Soup?
Q: Is this a real company?
A: Yes. It has a website. It has a domain name. It has blog posts. It has more infrastructure than most of the "companies" in your LinkedIn DMs trying to sell you AI-powered CRM solutions. So yes, it's real. More real than whatever "stealth mode" startup just followed you on Twitter.
Q: What do you sell?
A: Right now? Content. Blog posts. Laughs. The occasional existential crisis wrapped in a humor article. We're working on bigger things, but we're not ready to announce them yet. Think of this phase as the "mysterious and intriguing" chapter of our origin story. Every good brand has one.
Q: Why is it called Panty Soup?
A: Because you remembered it. That's literally the entire brand strategy. We could have called ourselves "ContentHub" or "MediaSync" or "DigitalNarrativeSolutions" and you would have forgotten us before you finished reading the name. Instead, we called ourselves Panty Soup and now you're reading our FAQ. The system works.
For the full breakdown of why weird brand names win, read: Why Your Brand Name Doesn't Matter (Until It Does).
Q: Is Panty Soup appropriate for work?
A: Depends on where you work. If you work at a place that has a "fun committee" and puts up motivational posters about synergy, probably not. If you work at a place where people actually have a sense of humor, you'll be fine. We don't make offensive content. We make absurd content. There's a difference, and that difference is important to us.
Q: Can I write for Panty Soup?
A: Maybe! We're always interested in hearing from people who are funny and can string sentences together. If that's you, hit us up on the contact page. Include something you've written so we can see your voice. "I'm really passionate about content creation" is not a writing sample.
Q: Can I work at Panty Soup?
A: Probably not right now, unless you're comfortable with a job title that includes the words "Panty Soup" on your LinkedIn. Actually, that would be a pretty good filter for cultural fit. If you'd proudly put "Head of Soup Operations at Panty Soup" on your resume, you might be our kind of person.
Q: Is Panty Soup on social media?
A: We're getting there. For now, the blog is where the action is. Bookmark it. Tell your friends. Tell your enemies. Tell that one coworker who always shares weird links in Slack. We're that link now.
Q: How do I stay updated?
A: Join our email list below. We'll send you new posts when they drop. We won't spam you because honestly we haven't figured out how to automate emails yet. This works in your favor.
Q: I have a question that's not on this list.
A: Send it to us via the contact page. If it's good enough (meaning: awkward enough), we'll add it to the FAQ. If it's boring, we'll ignore it and feel bad about it later.
Q: Seriously though, are you okay?
A: We're building a brand called Panty Soup and writing FAQs about it at midnight. We've never been better.